January 21, 2008

Hasbro to make Cloverfield 'toy'

Thanks to The Dark Knight

Hasbro, Inc. brings to market the figure of one of the most tightly held secrets in recent Hollywood history: the “Cloverfield” Monster. Following the 1-18-08 theatrical release of Paramount Pictures and Bad Robot’s “Cloverfield,” fans will be able to order a highly detailed representation of the beast beginning today exclusively on HasbroToyShop.com.

Standing at an imposing 14 inches tall, the creature that wreaks havoc on New York City in the film is immortalized as a super-articulated figure for fans and collectors alike. As with other beasts in the annals of great movie monsters, the creature in "Cloverfield" captures the imagination and tugs at the fears of thrill seeking moviegoers.

The party may be over when this beast comes to town, but the fright inducing look of the creature lives on from the creepy people-sucking underbelly to the swath of parasites the beast lets loose to hunt citizens of the 'Big Apple.' The figure also comes with two interchangeable heads, each depicting one of the Monster’s moods: calm or agitated. The head of the Statue of Liberty, the iconic image which made the film’s much buzzed about and analyzed trailer so eerie and intriguing, is also included.

"Hasbro is very excited to be working with Paramount and Bad Robot to bring to market a piece of the film for fans and collectors," said Brian Goldner, COO of Hasbro, Inc. "The fan buzz on this film has been terrific and we are happy to take part in the excitement."

The "Cloverfield" Monster from Hasbro is available now for pre-sale at HasbroToyShop.com for an approximate retail price of $99.99.

www.HasbroToyShop.com

http://www.hasbrotoyshop.com/ProductsByBrand.htm?BR=863&ID=21030

6 comments:

Anonymous said...

WHY IS IT WHITE?

It looks nothing like the monster.

Anonymous said...

That is actually the monster with everything and all

Anonymous said...

The monsters skin was originally white when it was awoken,
When it rampaged through the city it's skin became darker due to smoke and dust from the rubble causing the monster to become filthy.

Anonymous said...

LOL. No... The MOTHER or FATHER is white. There are two monsters in the movie. The larger white/grey monster that took out the bridge was much, much different from the black/red one that took out hud.

J.J said it himself. "The monster is a baby. It's brand new."

Anonymous said...

There are not two monsters, it's only one. The size thing is due to the fact that JJ wanted to have a last and close encounter with Clover at the end, and to fit it into the screen it had to be smalled. The part that destroys the bridge is the tail, this to make it more accidental, why to make it accidental? Because of the fact that the monster is a baby... being a baby it's not a creature that destroys for pleasure, it's only a baby that got lost and is scared. And all that is said by JJ Abrams and the whole production team, see the features in the dvd.

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